Strawberry Day Sunday 1st December

This Sunday 1 December, Melbourne residents are encouraged to buy strawberries at their local MarketPlace Fresh outlet as part of HeartKids Strawberry Day. 

Fresh, ripe strawberries are a classic Australian summer treat, but many growers have suffered in recent times. As well as supporting local strawberry farmers, MarketPlace Fresh will donate all sales on the day to support vital HeartKids programs.

In Australia, 8 babies are born with heart disease every day. It is one of the leading causes of infant death and there is no known cure.

According to HeartKids CEO, Rob Lutter the strawberry fundraiser will support programs that are a lifeline for the estimated 64,000 families affected by congenital heart disease, many of who face increased stress at this time of year.

“For many Melburnians, December is a time for celebrating with friends, colleagues and family but for those living with congenital heart disease, it can be an incredibly difficult time.

“Families often experience increased financial and emotional strain, particularly those in regional areas who need to travel away from home to access medical treatment. And we know that at least 200 families of children with congenital heart disease will actually be spending Christmas in hospital.

“Stephen Fanous of MarketPlace Fresh has personally driven fundraising to the value of $220,000 in the past year, and HeartKids is grateful for his ongoing commitment to the cause,” he said.

HeartKids in-hospital and community-based support services provide financial and emotional assistance to help families in need, with a range of other programs and research initiatives to assist babies, children, teens and people of all ages impacted by congenital heart disease.

To support HeartKids Strawberry Day on Sunday 1 December visit any MarketPlace Fresh outlet. Each of the ten stores located in Docklands (New), Parkmore, Knox, Dandenong, Highpoint, Casey, Chirnside Park, Fountain Gate, Point Cook and Werribee will sell strawberries for HeartKids