Dialog Box


Our Team

Our team work hard to support and advocate for our HeartKids community.

Fiona Ellis


Fiona joined the HeartKids team in January 2021 and is passionate about working with the Board and Leadership Team to build strong stakeholder relationships to make a real difference to the lives of HeartKids children and their families. 

Fiona was recently General Manager Sales, Marketing and Service at St John Ambulance Australia (NSW), with previous roles including National Head of Disability and Private Services at KinCare, Executive Manager Marketing and Communications at Australian Foundation for Disability (AFFORD), where she worked with the implementation of the National Disability Insurance Scheme (NDIS) and CEO of Variety the Children’s Charity (NSW). 

Fiona has a diverse background, including significant experience in marketing and advertising, tourism and the aged care/disability sector. She has worked in government, commercial business and the for-purpose sectors in organisations of both small and large fiscal and geographic scale.

Holly Williams

State Manager, HeartKids QLD Division 

Holly joined HeartKids in July 2014 and during her time with HeartKids has established strong relationships with key stakeholders, identified and developed support programs, and introduced successful fundraising initiatives such as HeartKids Two Feet & a Heartbeat Charity Walk.

Holly has also held a number of Board positions within Australia and New Zealand, her most recent Board appointment was with HeartKids QLD. Holly joined the HeartKids QLD board as a Director in 2012 and was elected vice president in 2013. During Holly’s time on the HeartKids QLD board, the organisation saw significant increases across all services.

Before joining HeartKids Holly led a successful career in the mining and resource sector for over 9 years; she held a number of engineering roles throughout Queensland, New South Wales and New Zealand. Holly worked for both contractors and owner-operators allowing her the ability to engineer solutions which are both optimised and cost-effective.

Holly is mum to three children and in her spare time she loves to spend time with her family and when she is not acting as their taxi services she loves to swim. Holly fully understands the HeartKids journey as her middle child is a heart kid and Holly herself is 100% pacemaker dependent.

Janyne Hogan

State Manager, HeartKids NSW / ACT Division 

Janyne joined HeartKids in August 2020 and brings a diverse range of skills and experiences to the NSW ACT team.

With formal qualifications in Business, Fundraising and Human Resources, Janyne has a background in business administration, event management, business development, marketing, and over ten years’ experience in fundraising. 

Janyne has a particular passion for supporting seriously ill children and their families, working for over 14 years’ in the not-for-profit sector with state and national charities including the Starlight Children’s Foundation, The Kids’ Cancer Project, Ronald McDonald House Charities, and Wheelchair Sports NSW.

Janyne’s fundraising expertise includes corporate partnerships, community fundraising, stakeholder management, individual giving, direct marketing, volunteer management, campaigns, grants, and community engagement. 

Prior to working in non-profit, Janyne’s experience extends to the sport and leisure and commercial sectors, leading a series of projects and events for local council leisure facilities, corporate hospitality and engagement programs, and event management for major leisure and sporting events.   

Janyne is a mum of two children, and in her spare time enjoys the outdoors and keeping active as a member of her local park run community, netball club, and general ‘chaser’ of two girls under 5.  

Norman Hutton

State Manager, HeartKids VIC/TAS Division

Norm commenced his career within the Charitable sector around 30 years ago when he took up a role at St John Ambulance.

After almost 10 years of developing their first aid programmes including working with Unions and Government to introduce a First Aid in the Workplace Code of Practice, Norm found at The Brotherhood of St Laurence reshaping their donated goods and retail Op Shop strategy.

After completing an MBA he settled in for 11 years at Variety the Children's Charity creating a number of new initiatives for children with special needs including taking on the development of a purpose-designed and built Wheelchair Swing which is now a feature in parks and playgrounds around the Variety world from Australia and New Zealand to Canada and Ireland.

Norm finally made his way to HeartKids in 2013.

With 4 children and 6 grandchildren, plus his passion for Golf, the Richmond Football Club, and HeartKids, Norm enjoys a fairly full agenda both during the week and at weekends.......and he would not change a thing.

Tania Potts

State Manager, HeartKids SA/NT Division 

Tania has twenty-five years of experience in fundraising, marketing, and management in the not-for-profit sector.

She has worked with international, national, and state-based charities such as World Vision Australia (World Vision Victoria and World Vision SA/NT), CARA, The Royal Flying Doctors, and Orana Australia Limited.

Tania's fundraising experience includes major events, capital campaigns, lotteries, appeals, grants, corporate partnerships/sponsorship, social enterprise, wills and bequests, volunteer management, ambassador programs, digital fundraising and much more.

With experience in marketing, management, communications, and branding and leading teams from six to thirty staff and volunteers, she brings a wide range of skills to the SA / NT team.

In her time off Tania loves to read. Having recently celebrated a significant birthday, she set herself a challenge to read 50 books in one year. She’s looking for recommendations for good books to read, so when you drop by the new SA / NT state office don’t forget to suggest a title or two.

Simon Keen

State Manager, HeartKids WA Division 

Simon joined HeartKids in November 2021 having worked in a diverse range of roles in the arts and cultural sector.

Simon completed his Masters in Management at the University of Technology Sydney, and has held leadership positions at Sydney Festival, Perth Theatre Trust, and recently completed a five year tenure as General Manager at WA Youth Jazz Orchestra (WAYJO). During his time at WAYJO, the company grew its audience and donor bases substantially, enabling more opportunities for the annual cohort of young musicians who make up WAYJO's three ensembles.

Simon has developed a passion for bettering the lives of young people and their families. He refers to his commitment to working with donors and corporate partners as "friend-raising", building engaged networks to support the work of the organisations he works with.

Prior to his behind the scenes work in arts administration, Simon trained as an actor, with appearances on stage, in commercials and on television, as well as writing and producing his own plays.

Simon is the father of two boys, and is a member of their primary school Board. He enjoys listening to music, following far too many sports, and spending time with his extended family.

Jessica Keating

Action Plan Project Manager - National Strategic Action Plan Team

Jessica joined HeartKids in April 2020 to lead the delivery of the National Strategic Action Plan for Childhood Heart Disease. Jessica is a Registered Nurse and holds a Master’s of Public Health and a Master’s of Health Administration. She is passionate about patient-centered models of care and health innovation with a strong focus on improving the health outcomes of people with complex health needs. 

Jessica spent the first part of her career working as a primary care nurse, with a special interest in the care and management of patients with chronic conditions in the community. This interest led her to step away from direct clinical contact and move into public health project roles. She has since worked on and lead many public health initiatives and pilot projects, all with the general themes of patient-centered care, health reform, using innovative technology to improve patient outcomes, and improving the health care journey for those with complex health needs. 

In her spare time, Jessica frequents the local music scene in Melbourne and volunteers for a dog rescue organisation, with unruly rescue puppies often attempting to join her in video conference meetings.

Dianna Crisp

Digital Strategy & Marketing Manager - HeartKids National Team

Dianna joined HeartKids in July 2018 as the social media and website manager. With almost 20 years of experience in the marketing field, having worked in the consumer health promotion space for many years and prior in a multi-national consumer goods company, Dianna wanted to move into a role where you could see the benefits and impact of the work you do and make a difference in the lives of those you are advocating for, in this case, the families impacted by congenital or childhood acquired heart disease.  

In her spare time! Dianna can be seen on the side-lines of her teen-age children's sporting activities or in the car doing her other role as  'Mum's taxi'. She loves spending time with her family on the beach or bushwalking or finding a quiet spot to read a book.